Small Business | Design, Build, Improve | 2023, 3 weeks
[*Client has already changed the page design completely]
Project Overview:
I designed and built a homepage for Cheryl Marlene with GeneratePress. Cheryl guides and unlocks Akashic Records for others. Akashic Records are “the energy of your soul with ready responses to help you release fear, solve challenge, and understand who you are and why you are here.”
Table of Content:
- Introduction
- Goals
- Main tools & plugins
- Execution, issues encountered, & solutions
- Results
- Testimonial
Introduction:
I got connected with Cheryl through a friend. She wanted her homepage to convert better by improving the layout and navigation. She also hoped to use the homepage as a template for other parts of her website.
Goals:
- Design and build a homepage that converts better.
- Optimize the page for performance and sustainability.
Main tools & plugins:
GeneratePress
Execution, issues encountered, & solutions
- Suggested how to improve the homepage copy – I gave Cheryl examples of how to communicate her service offers and explain what she does in a more simplified way.
- Used the improved homepage copy to guide the layout design – I improved readability and skimmability by using icons to describe concepts, applying different colors for each section, and making call-to-action buttons more prominent.
- Built the homepage based on the design mockup I created.
- Issue: An error relating to exhausted PHP memories happened during the development.
- Solution: I researched and tested multiple elements. Then I found that the issue was caused by an infinite loop of a reusable block. Once turning the block to a regular block, the error was resolved.
- Edited and refined the page based on Cheryl’s feedback.
- Optimized the database and cleaned up post revisions to make the page and the entire site more efficient.
- Launched the page.
Results:
Cheryl’s homepage had clearer and more readable content through concise paragraphs, the use of icons, and prominent call-to-action buttons in each section.
Testimonial:
“Gift is an extremely kind soul with deep knowledge of clean and effective website design. She also understands the viewer’s perspective and how to integrate great design with practical, effective marketing. Gift designed a page template for my website which came with pointers on what kind of text to put where. The simplicity of it helped me to immediately clarify the content of my website and re-organize it with effective CTAs and great emphasis on the important points. Gift is so easy to work with, knows her stuff, and shares without hesitation. If you have been inundated with designers trying to convince you that you need the latest bells and whistles, you will appreciate Gift for her kindness, clarity and clean design!”
Cheryl Marlene – Akashic Mystic & The world’s authority on the Akashic Records